There are many areas of SEO, some more successful than others. The following rules give an easy guide to creating an SEO-friendly website.
Rule #1: Choose quality over quantity
In the online world, we often forget the old adage of ‘less is more’, as ‘more’ is exactly what we are in search of: more hits, more shares, more links. We therefore assume that the more keyword dense (and page dense) our site, the better its search engine visibility. However, this is not always the case. The Google Panda update even advised website managers to amend duplicate, similar or redundant articles. It is far more effective is to limit less important content to fewer pages, and even go so far as to delete poor quality content from the site altogether.
Rule #2 - Vary your language
The past SEO technique of using the same keywords over and over is outdated and now unsuccessful. Our everyday language is varied, so why should our pages be any different? It is best to use different varieties of the word you have in mind, rather than present a keyword-dense text. Not only will the language appear more natural, you’ll avoid being accused of keyword stuffing, or having the kind of over-optimised page that doesn’t work for Google.
Rule #3 - Captivate, don’t calculate
There is no magic formula for SEO. Any formulaic approach, such as attempting to calculate the optimal level of keyword density, will only lead to laboured, unnatural copy that impresses no one. Instead create interesting content for your audiences.
Rule #4 - Do not underestimate the impact of a clever headline
A clever headline which captures the audience’s attention will lead to more clicks, more shares and more traffic than a dull, generic headline will, no matter how good the SEO.
Headlines should be smart but not too clever. Make sure they contain a keyword and are cryptic enough as to probe interest, but not so much to become vague. Check out Copyblogger for some ideas.
Rule # 5 - Don’t focus on the word count
Write only the required amount of content. Once again, it is all about striking the correct balance - your post should be long enough to fully inform and engage the reader, but not so long that it becomes boring. Both long and short posts have their own advantages - longer, more detailed blog posts tend to rack up more links and social shares over time, but shorter blog posts can engage readers quickly and allow them to skim-read. Remember, whatever the length of your post, quality is your foremost priority.
Rule #6 - Don’t scrimp on writer’s fees
Low quality content can do more harm than good. As with many of the rules above, always choose quality over quantity. Don’t pad out your site with cheap content. Invest in good quality articles which will be read and shared by visitors.
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